What is answer engine optimisation, and how is it different from SEO?
The short version: SEO earns a position in a list. AEO earns a place in the answer. Here's what changes when you optimise for the second.
Insights
Plain answers about AI search.
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How ChatGPT, Perplexity and Google AI Overviews choose which businesses to cite
Read articleThe answers aren't a lottery. Engines pick sources for reasons that can be understood and worked on. These are the ones that matter most.
How much does AI search visibility cost in the UK?
Read articleOur three programmes run £1,500, £3,000 and £6,000 a month. What each buys, and what hiring the capability in-house would cost instead.
Did AI kill SEO?
Read articleNo. AI changed what search is, which is different. What's still true, what's gone, and what to do about it.
How long does AEO take to work?
Read articleHonest expectations at three, six and twelve months, and why the first quarter is mostly invisible.
AEO glossary: schema, entities, llms.txt, zero-click, citations and mentions
Read articleEvery term we use, in plain English.