RDS CareBuild

RDS CareBuild is a specialist contractor focused on the design and construction of care environments across the UK. WebWisp partnered with RDS to reposition their digital presence as a leading authority in the care home construction sector through a strategic SEO and content marketing campaign. Over several months, we developed a scalable content framework, targeted blog strategy, and on-page optimisations to support long-term visibility and lead generation.
Service :
Development
Industry :
Carehome Planning and Construction
Client :
RDS CareBuild
Our Services

Establish RDS CareBuild as a recognised authority in the care home construction industry through consistent content publishing, improved keyword targeting, and a long-term SEO framework focused on compliance, design expertise, and trust.

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Result

Key Features:

  • SEO-optimised blog strategy targeting care home design, regulations, and planning
  • Pillar and cluster content model built around CQC and Building Regulation standards
  • Manual backlink outreach to relevant care sector directories and publications
  • Technical and on-page SEO audits to enhance crawlability and content structure

Results & Impact:

  • 3× increase in ranking organic keywords within 4 months
  • Growth in industry-relevant impressions and keyword diversity
  • Improved domain trust through off-page signals and link building
  • Strengthened thought leadership with high-quality, shareable resources
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